What’s more Korean than Korean barbecue!All of the staff love barbecues.Scenery near the ofce in Gyeonggi-doKorean Folk Village, a popular tourist attraction in Gyeonggi-do. It’s also a location where movies and TV dramas are shot.Everland, Korea’s largest theme park, also happens to be located in Gyeonggi-do.South KoreaNorth KoreaSeoulGyeonggi-doBusanJeju IslandFounded in 1978, a company named SRTech began working with Rion in 1984. I joined SRTech in 2011. By then, the company already had a nearly 30-year history serving as a distributor of Rion products. We mainly sell Rion sound and vibration measuring instruments to environmental consulting businesses, government agencies, the police force, and various private companies. Located in Gyeonggi-do, about a 30-minute drive from Seoul, our company handles sales activities across South Korea. I guess that Rion brand name recognition in South Korea is around 70%, which points to Rion’s reputation for quality products among those working in fields related to sound and vibration. This brand value has significantly helped my sales activities. I’m a firm believer in the quality of Rion products, so my company only sells products made by Rion. The major sound level meter models like the NL-42 and NL-52 are highly acclaimed here, and I think they’ve gained respectable positions in the market. Through sales activities, I obtain customer's needs and I provide feedback to the Rion staff in Japan. I’m grateful they’ve always been quick to incorporate them into upgraded models. I anticipate growing demand for more compact models and models equipped with functions for transmitting data over networks and to PCs. I’m confident that Rion’s engineers will respond to these needs.The major feature of business in South Korea is our tendency to plunge ahead in new directions. We Koreans are constantly reviewing conventional methods and are aware of any need to improve on them. That’s why we’re so proactive in deploying new instruments. For me, this market environment has been a strong tailwind. I hope to get my business associates in South Korea to adopt a continuing lineup of superior Rion products, and in that way contribute to building a better society.Noise pollution is a problem in many aspects of life in South Korea. I’m certain situations that require sound level meters will continue to grow. The Covid pandemic has limited my opportunities to meet clients face-to-face, but I’m exploring ways to promote Rion products online. There’s so much information I can provide online, like instructions on how to use the products. I hope to actively draw on these techniques to cement relations with my clients.I’ve visited Rion’s headquarters in Japan on numerous occasions. I’m fond of Kokubunji City. I think I’ve established strong relationships with people at Rion, and I’m delighted with the improvements they’ve made in their products. I can’t wait to see the release of even more innovative products.South Korea16Providing insights on South Korean markets to Japan to contribute to new product development and to building a better societyChoi Jun YoungBorn in Seoul, Korea, he now lives in Gyeonggi-do. He’s the representative for SRTech (Korea), which markets noise- and vibration-related products in Korea. He’s built a network that spans Korea and is well-known as a leading distributor of environmental instru-ments. His favorite current pastime is spending time with his two children.A souvenir photo with SRTech staff membersRion Across the SeaHere we’ll present reports by Rion staff members and partners living overseas on their work and daily life in foreign countries.How does Rion contribute to people in foreign countries? What’s life like abroad?This section is presented as a series of stories, with each issue presenting the story of one member.FROM OVERSEAS
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