Rion’s staff members visited Norsonic for a rsthand expe-rience of their workplace and to exchange information. A game of curling helped staff from the two companies get acquainted.Rion welcomes Norwegian acoustic instrumentationmanufacturer Norsonic AS into the groupRion recently acquired all shares of Norsonic AS, a Norwegian manufactur-er of sound and vibration measurement equipment founded in 1967. e compa-ny develops and sells acoustic measure-ment equipment, primarily in Europe. With more than half of its 40-some employees, mostly engineers, assigned to the development unit, it can basically be regarded as a development company. e company specializes in architectur-al acoustics products, which account for about 50% of the current European market.e two companies have been doing business together for more than 30 years. Our relationship with Norsonic, which specializes in high-value-added prod-ucts and procures lower-end products from other companies, began when we began providing them with these low-end products, one of Rion’s strengths. Since then, we’ve had an on-and-off business relationship. In recent years, Rion has begun selling Norsonic’s prod-ucts under the Rion brand, while Norsonic has begun selling Rion’s prod-ucts under the Norsonic brand. Our relationship has become quite close within the last few years. Now, Rion wel-comes Norsonic as a group company.Norsonic’s agship product in recent years has been a cloud-based remote environmental noise monitoring sys-tem. The most notable feature of this system is its ability to recognize the direction from which the sound is arriv-ing. Sound coming from the direction of a road is identied as road noise, sound coming from the direction of a building is identied as factory noise, and so on. This capacity to recognize sound direction is a feature other European competitors have been unable to imple-ment in their monitoring systems that they have developed. Rion lacks a cloud system, so we’re hoping to introduce Norsonic’s products for use in Japan.In contrast, Rion’s main business involves sound level meters. We hold Japan’s leading share in the market for instruments that measure environmen-tal noise. e middle- to low-end sound and vibration meters in which Rion spe-cializes offer quality, functions, and pricing capable of competing even in Europe. e trend toward lower prices for measuring instruments has acceler-ated worldwide in recent years. More and more manufacturers with low-cost features are entering the market. Nevertheless, I believe Rion’s products will remain competitive.I also believe Norsonic’s participa-tion in our group will generate signi-cant synergies in the global market. There is no question that noise will emerge as a major issue in Southeast Asia in the coming years. Since Rion has developed various businesses in this region, we have signicant advantages there. We believe having Norsonic’s products in our line of products will be a driving force in expanding our business.Uniting the two companies will complement the weaknesses of each company in terms of technologies and products. We will do our utmost to make a giant leap forward as a global comprehensive manufacturer in the environmental eld, in every sense of the word.A dedicated team of engineers has already joined Norsonic and initiated joint technical development. While working with the engineers at Norsonic, I’ve learned that the engineers there take pride in their work and demonstrate the highest dedication to their responsibili-ties, one of their distinguishing charac-teristics. Each has a clear sense of purpose and motivation to do what they must do to achieve their respective goals. at’s my impression of Norsonic. At Rion, our corporate culture is to share mutual goals and proceed by care-fully coordinating and scheduling our eorts. If we can blend the advantages and strengths of both companies, I believe we will evolve still faster and fur-ther. Personally, I believe the ideal would be for Rion and Norsonic engineers to work as one team under one roof. To start, this will mean sending engineers from Japan and having Norsonic engi-neers come to Japan; this will give both sides an opportunity to recognize dier-ences and learn to integrate general approaches and technologies. Rion plans to establish the mechanisms and frame-works for such exchanges and integra-tion to create synergies from working together. Doing so will also make Rion more attractive to engineers and stu-dents seeking to work on an international basis.EXPRESS NEWSRion and Norsonic team upInterview and article by Tadashi Ito16In July 2022, Rion announced its acquisition of all shares of Norwegian acoustic instrumentation manufacturer Norsonic AS, which becomes a Rion group company. Masaharu Ohya, Deputy Head of Rion’s Technical Development Center, discusses the purpose of this acquisition and its anticipated benets.Masaharu OhyaDeputy Head of the Technical Develop-ment Center and Chief of the Product and Technical Development Section. He has spent many years on development, design, and business planning for sound level meters and vibration level meters. In 2020, he became Rion’s rst staff member to be recognized by the Director-General of the Industrial Sci-ence and Technology Policy and Envi-ronment Bureau of METI as a contributor to the operation of the metrology sys-tem for his signicant contributions to the operation of the metrology system. He continues to work on maintaining and advancing the metrology system in Japan.
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