＋2Integrating two brands: one associated with hearing aids, the other with audiological equipmentBackground and hopes for the futurePROJECT STORYA Documentary of Product Development at RionPhoto by Yuki AkabaFor the longest time, the Rionet brand of hearing aids and the Rion brand of audiological equipment were separate within Rion.In early 2024, these two brands became integrated into a new Rionet brand.This marks the start of a bold Rion rebranding project.Why did this integration of the two brands come about and what role will the new Rionet play?We spoke to the people with important roles in driving this rebranding.Giving Our All for Your HearingA Bold Challenge in Rebranding
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